How small is small? About World's Smallest
We make miniature versions of famous toys and games. They have to pass one test before they leave the workshop: they must work.
- 111miniatures in this catalogue
- 9shelves to browse
- 1.25 inour smallest figure
- $4.96lowest price today
Where the toys come from
World's Smallest is made by Super Impulse USA, a toy company in Bristol, Pennsylvania. The team there has one specialty, which is taking a toy that already means something to people and rebuilding it at pocket size.
The obvious candidates are the ones everybody knows: the drawing toy with two knobs, the spring that walks down stairs, the ball that answers questions. Adults recognise them at once, and children discover that the tiny thing in the package is a real toy.
The test every miniature takes
- We name the one thing the original does. A Slinky walks. Simon repeats. Operation buzzes.
- We build that function first, at the target size, and try it with adult thumbs and with a child's.
- Only then do we shrink the artwork and the packaging around it, with the original brand's approval.
What we will not do
- Sell a model that only looks like the toy. If it cannot work at that size, we do not make it.
- Use a famous name without a licence. Every brand on our packaging has signed off on it.
- Hide a limit. Where a miniature does less than the original, the product page says so.
Why an ant
The mascot on our logo is a red ant in blue trainers. An ant carries many times its own weight, and our toys carry a great deal of memory for their size. He appears on every pack, usually pointing at something.
How this catalogue fits in
This site lists the range shelf by shelf, with sizes, ages, current prices and buyer reviews. When you press a button here, you go to the product's listing at our retail partner, and the order is placed there. If you are new, the buyer's guide on the home page is the quickest way in, and Classics is where most people start.